Prepared for
Jen Jones
CMO, Siteimprove
CMO, Siteimprove
AEO/SEO Audit · Independent
Siteimprove in AI search.
Where the brand currently appears across ChatGPT, Microsoft Copilot, Google Gemini, Perplexity and Claude — and the shortest path to fixing it.
01Headline finding
A Forrester Wave Leader, Gartner Representative Vendor and G2 Spring 2026 Leader across all four product categories — sitting at 4% own-domain citation share when buyers ask AI engines to build vendor shortlists.
19
search-engine crawlers blocked at the WAF — Bing, MSNBot and Yandex returning HTTP 403, including on
/robots.txt itself.0 / 37
branches in the AI's stored brand model that mention AEO, agentic, or Siteimprove.ai — memory still anchors on the 2022 product.
4 %
own-domain citation share on AI engines — the rest goes to TestParty, BrowserStack, Reddit and review aggregators.
02Why both paths fail
AI engines select sources two ways: grounded retrieval — the engine searches the web in the moment and cites what it finds — and ungrounded memory — the engine recommends from training data without searching.
For Siteimprove, both paths fail at the same time. The grounded path is blocked at the firewall. The ungrounded path is anchored on a pre-2026 product description. That is why an analyst-validated AEO leader shows up at 4% on AI shortlists — and why every step in the recovery chain is a small fix.
03What this audit covers
a
Homepage
Rendered HTML, head metadata, schema, render-without-JS.
b
AEO page
Information architecture, answerability, internal linking.
c
AI sentiment
~30 prompts across five engines. Citations, claims, recency.
d
Bot crawlability
147 bots tested against the live origin. Health-score baseline.
e
Brand perception
Token-level scan plus 37 alternative-sentence branches.
04The full audit
Access the full 70-page audit
Findings on retrieval, brand memory, on-site structure, and the AI engine landscape — plus a 30/60/90-day recovery plan sequenced by effort and dependency.
Restricted to @siteimprove.com email · one-time PIN, no password